By February, winter in Chicago has usually overstayed its welcome. The holidays are a distant memory, the weather feels endless, and the daily routine can start to feel… a little dull. That’s exactly why February is the perfect time to break it up — even if it means stepping away from work for a few hours.
At Chicago Boat Company, we believe winter deserves something to look forward to. Enter our annual Dentist campaign: a lighthearted excuse to press pause, get outside, and enjoy the Chicago River in the most unexpected way possible.
A Midweek Reset (Doctor’s Orders)
There’s something about Wednesdays and Thursdays that begs for a reset. They’re far enough from the weekend to feel heavy, but close enough to taste freedom. Last winter, we saw guests intentionally carving out time midweek to cruise on our Hot Tub Boats and Heated Duffys, and they came back glowing.
So, we’re bringing it back.
From January 15 through February 26, 2026, use promo code Dentist50 to receive $50 off any Hot Tub Boat or Heated Duffy reservation on Wednesdays and Thursdays.
No cavities required.
The “Dentist Appointment” We Can All Get Behind
Everyone knows the classic line: “I have a dentist appointment.” It’s vague, unquestioned, and oddly powerful. We’re not saying you have to use it… but we’re also not saying you shouldn’t.
To fully commit to the bit, every guest will leave their cruise with a limited-edition Chicago Boat Company toothbrush, a small wink that says, we get it. Whether you tell the truth or keep the mystery alive is entirely up to you.
Why Winter on the River Just Hits Different
If you’ve never cruised the Chicago River in winter, this is your sign. Here’s what makes it special:
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Warmth Where It Counts
Sink into a floating hot tub or relax inside a fully enclosed, heated Duffy — cozy, comfortable, and protected from the cold. -
A Quieter City
Winter strips the river down to its calmest form. Fewer boats, less noise, and a peaceful view of the city that feels almost private. -
A Mental Health Boost
Getting outside, changing your scenery, and doing something unexpected midweek can make a bigger difference than you think. -
A Story Worth Telling
Skipping the usual routine for a hot tub cruise on the Chicago River? That’s not just self-care, that’s a memory.
Make February Feel Shorter
Winter doesn’t have to be something you simply endure. It can be something you enjoy; especially when it involves warm water, city views, and a perfectly timed “appointment.”
Book your Hot Tub Boat or Heated Duffy today, use code Dentist50, and let us handle the rest. We’ll even send you home with proof that you were, technically, taking care of yourself.
Your midweek escape is waiting. 🦷🛥️
